Almay Kinetin Anti-Aging Launch Marks Ingredient's Mass Debut

Almay expects its new Kinetin Skincare Advanced Anti-Aging Series will attract department store shoppers to the mass brand, Exec VP and General Manager Vanessa Solomon said. Slated to launch globally in June, the seven-SKU line will be the first skin care offering in the U.S. mass market to contain the antioxidant ingredient.