Marketing In Brief

Beauty Beverly Hills: Distributor of EMK Plancental anti-aging skin care based on placenta protein - which it says can "improve metabolic processes, accelerate tissue regeneration and stimulate immunity," among other benefits - introduces what it claims is the first product featuring herbal placental extract, "a bio-identical plant-based extract that has the same ability to rejuvenate the skin as human placenta," according to Sept. 1 release from company that prides itself on offering "an all-green and environmentally friendly product line that does not engage in animal testing." SUPRA Night Cream also contains carnosine, a powerful amino acid with antioxidant, anti-inflammatory and anti-glycation properties to reduce damage to maturing skin, Beauty Beverly Hills notes. "Essentially nighttime application results in wrinkles and fine lines gradually diminishing while one sleeps," the firm says. Product can be purchased online this month at BeautyBeverlyHills.com for a special introductory price of $149.95