Can Avon CEO McCoy Rise To “Superhuman” Task?

 
• By Suzanne Blecher

New CEO Sheri McCoy comes to Avon from Johnson & Johnson with a strong background in consumer products and a “significant turn-around track record,” according to Avon. However, “there is no cape flowing behind her,” notes Morningstar analyst Lauren DeSanto, speculating that Avon’s problems may require superhuman powers.

Avon Products’ incoming CEO Sheri McCoy comes equipped with brand-building and leadership experience gained over 30 years with Johnson & Johnson, but analysts question whether any mere mortal can rescue Avon.

McCoy, whose first day on the job will be April 23, rose through the ranks at J&J to the level...

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