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Van Tibolli’s The Best Targets Blowout Market With “Safe” Straightening

 
• By Lauren Nardella

Van Tibolli Beauty hopes its GKHair The Best treatment will fill a void in the professional hair-smoothing market for formaldehyde-free and methylene-glycol-free systems. The Best features protein-based blend Juvexin, which helps to control frizz or straighten hair by reducing stiffness and causing hair to lose its natural curl.

Fort Lauderdale, Fla.-based Van Tibolli Beauty looks to convert salons and consumers to its GKHair brand’s new hair-smoothing treatment, The Best, designed to “change the texture of your hair without any harsh chemicals.”

GKHair's The

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