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Dr. Bronner’s V. USDA? Firm Meets With Agency On “Organic” To Avoid Suit

 
• By Suzanne Blecher

Dr. Bronner’s Magic Soaps petitions USDA to enforce its NOP requirements in areas of the cosmetics market, in particular, that have not been addressed by Whole Foods’ 2011 policy for organic personal care. Firm also requests clarification on the agency’s position related to organic claims by way of brand names, hoping to galvanize USDA action and avoid litigation.

Dr. Bronner’s Magic Soaps is considering suing the U.S. Department of Agriculture, having no further recourse at the California state court level to demand that organic personal-care brands be held to “reasonable” standards in their labeling and marketing practices, the Escondido, Calif., firm says.

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