L'Oreal SA’s June 18 purchase of Los Angeles-based NYX Cosmetics expands the firm’s portfolio of mass-market brands and is expected to boost its overall sales in North America, where growth has slowed.
L’Oreal Grows Its Mass Offering, Social-Media Prowess With NYX Buy
L’Oreal’s acquisition of mass color brand NYX cosmetics could help improve the France-based firm’s performance in North America, where it has faltered of late.