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FTC-L’Oreal Settlement Should Reverberate Across Industry – Attorneys

 
• By Lauren Nardella

The recent action against L’Oreal sends a signal to industry that FTC is paying attention to their claims. In an interview with “The Rose Sheet,” attorneys from Edwards Wildman Palmer discuss the case’s implications and whether it heralds a new FTC focus on cosmetics.

The Federal Trade Commission likely will take a wait-and-see approach and gauge industry’s response to a proposed settlement with L'Oreal SA before additional enforcement on cosmetics claims would follow, according to Edwards Wildman Palmer attorneys.

The case marks the first time FTC has gone after a cosmetics company for a purely cosmetic claim in more than 20 years, attorneys Edward Glynn and Sharon Blinkoff said in a July 2 interview with “The Rose

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