Elizabeth Arden Inc. emerges as the winner of Procter & Gamble Co.'s Christina Aguilera fragrance license, which has been in limbo for the past few months after slipping through [Coty Inc.]'s fingers.
Arden Scoops Up Christina Aguilera License From P&G
Previously intended for Coty under its merger deal with P&G, the Christina Aguilera fragrance license increases Elizabeth Arden's exposure to the vagaries of the celebrity-scent market, but could offer a boost to its European business. The firm reported growing sales in the third quarter, excluding currency effects, as its turnaround progresses.