GNC Making Overnight Image Change In Progress Toward Turnaround

 
• By Malcolm Spicer

The "launch of One New GNC" Dec. 29 at all US company and franchise stores focuses as much on simplifying pricing as on redoing its stores with additional POS terminals to speed checkouts, help customers make decisions based on purchase histories and manage loyalty programs.

[GNC Holdings Inc.] will make an overnight image change later in December as a step in changing the direction the health, wellness and nutritional product manufacturer and retailer's business has been going.

The firm says "the launch of One New GNC" will come Dec. 29 at the 4,464 US company-owned and franchise stores.

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