A survey at the root of preference and parity claims for Suave body-wash scents versus Bath & Body Works offerings falls short of standards, and disclaimers do not sufficiently clarify that the brands’ entire lines are not being compared, according to a National Advertising Division ruling recommending discontinuation.
Unilever To Appeal NAD Ruling On Suave-Vs-BBW Scent Comparison
The National Advertising Division advises Unilever to discontinue preference and parity claims for Suave body-wash scents, compared with Bath & Body Works fragrances, following an advertising challenge from the latter brand’s parent, L Brands. Unilever intends to appeal the verdict.
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