Lush Cosmetics’ ‘Self-Preserving’ Strategy Poses Challenges, Risks

Society of Cosmetics Chemists VP Perry Romanowski discusses Lush Cosmetics’ “self-preserving” product approach, which the company says enables it to avoid use of synthetic preservatives. While the strategy may resonate with consumers wary of parabens and other traditional preservative options, it’s also costly, labor-intensive and potentially risky.