2017 In Review: Plaintiffs Find New Angles For Attacking Cosmetics' Authenticity

Rose Sheet's coverage of consumer litigation targeting personal-care companies for deceptive claims, among other alleged violations, yielded some of its most-read stories in 2017, based on online analytics. Trends are likely to carry over and, in some cases, pick up steam in 2018.

2017-2018 Rose Perspectives

From "natural" and "free of" statements to SPF labeling claims and alleged aloe fraud, the issue of personal-care product authenticity kept federal courts and corporate defendants busy in 2017.

Lawsuits challenging natural product claims are not a new phenomenon, but several high-profile settlements were reached in 2017 that highlight the risks companies assume with natural assertions in

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