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Silka Marketer Scratches Monograph Claim Itch In NAD Review

In response to a National Advertising Division inquiry on efficacy claims challenged by Bayer Healthcare, the US subsidiary of Mexican firm Genomma Lab Corp. said some claims for its Silka athlete's foot treatment were discontinued "but continued to air due to a miscommunication in its marketing department."

Genomma Lab USA Inc. is straight on the OTC monograph for antifungal products, but the firm is straightening out its process for making sure ads for its Silka athlete's foot treatment comply with the regulation.

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