GSK To Unlock E-Commerce Growth In China With Alibaba Tie-Up

GSK will use Alibaba’s big data expertise to identify new consumer insights, while also taking advantage of the Chinese firm’s e-commerce platforms to reach a wider audience. Alongside this, the partners will provide online health consultations and self-care education to Chinese consumers.

GlaxoSmithKline
• Source: Shutterstock

GSK Consumer Healthcare is expanding its relationship with e-commerce giant Alibaba Group as it looks to take a larger slice of China’s online health and wellness market.

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