Thinking About Switching? Dr Gauld On The Go-To Markets Today

In this first installment of an exclusive three-part series, global switch expert Dr Natalie Gauld speaks to HBW Insight about what makes a country an attractive environment for switching and highlights those markets leading the way today. 

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Global Switch Expert Dr Natalie Gauld • Source: Natalie Gauld Ltd

When it comes to innovation, prescription-to-OTC switching can be a “holy grail” for pharmaceutical companies looking to grab consumer healthcare market share or extend the lives of blockbuster prescription drugs reaching the end of their patent periods.

However, reclassification applications are not easy to navigate successfully, with regulators often erring on the side of caution when it comes to making medicines available without a prescription.

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