Neon Eye Makeup Not Intended For Eyes? Internet Reacts To Seeming Labeling-Marketing Contradictions

Recent discussion in the media about the rise of neon eyeshadow palettes, seemingly without any of the necessary FDA-approved colorants to make them possible, has given rise to safety and regulatory compliance questions. Naturally, some consumers are outraged, while others seem reluctant to raise a stink to the detriment of makeup options.

Eye with colorful neon paint fashion makeup. Holi, paint party, colors festival, indian culture inspired. - Image

Neon eye makeup is all the rage in 2019, and brands have responded with electric shades promised to “pop like crazy,” in one marketer's words.

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