Neon Eye Makeup Not Intended For Eyes? Internet Reacts To Seeming Labeling-Marketing Contradictions

Recent discussion in the media about the rise of neon eyeshadow palettes, seemingly without any of the necessary FDA-approved colorants to make them possible, has given rise to safety and regulatory compliance questions. Naturally, some consumers are outraged, while others seem reluctant to raise a stink to the detriment of makeup options.

Eye with colorful neon paint fashion makeup. Holi, paint party, colors festival, indian culture inspired. - Image

Neon eye makeup is all the rage in 2019, and brands have responded with electric shades promised to “pop like crazy,” in one marketer's words.

However, the safety and regulatory compliance of those neon offerings has come into question of late based on the pigments...

Read the full article – start your free trial today!

Join thousands of industry professionals who rely on HBW Insight for daily insights

  • Start your 7-day free trial
  • Explore trusted news, analysis, and insights
  • Access comprehensive global coverage
  • Enjoy instant access – no credit card required

More from Regulation

More from Policy & Regulation