Imagining A US Where ‘Clean At Sephora’ Is De Facto Law

NGO-backed legislation at US federal, state and local levels to ban cosmetic ingredients and contain contaminant levels would be largely gratuitous if all cosmetics brands were compelled to be “Clean at Sephora.” For now, companies’ adherence to Sephora’s and peers’ green/clean chemistry principles remains voluntary, but retailers’ role as surrogate regulators seems only to be gaining in strength. 

incentive business concept as a group of businessmen and businesswomen run on a track towards a dangling carrot on a moving cable

Beauty brands with a Sephora presence don’t have to meet the retailer’s “Clean” standard, as long as they’re content ceding the spotlight – and enviable real estate in-store and online – to competitors.

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