Meet The Quitters: Perrigo Profiles NRT Users To Help UK Pharmacists Drive OTC Smoking Cessation Sales

03 Oct 2019

To coincide with Stoptober, Perrigo is extending its pharmacy-focused UK marketing strategy for leading smoking cessation brand NiQuitin with research-based sales advice for pharmacists centered on five types of "quitter."

Perrigo Co. PLC has identified five types of “quitter” to help pharmacists tailor their OTC smoking cessation products and advice to consumer needs as part of its ongoing strategy for driving pharmacy sales of its NiQuitin nicotine replacement therapy (NRT) brand in the UK.

Aimed to coincide with "Stoptober" – a yearly campaign created by Public Health England that asks smokers to give up...