Are ‘Natural’ Claims Equivalent To ‘All Natural’? Tarte’s $1.7m Settlement Offers Little Instruction

Tarte, Inc. has elected to avoid the costs of extended litigation concerning the truthfulness of its “high performance naturals” claims, settling a proposed class action in New York federal court to the tune of $1.7m.

In October, New York’s Southern District preliminarily approved a deal reached between Tarte and plaintiff Jeannie Patora, based largely on pre-litigation negotiations, and certified for settlement purposes a nationwide class of consumers who