Coty’s $600m Kylie Cosmetics Bet Has Analysts Nervous, But ‘We Don’t See Weaknesses,’ CFO Says

Coty is confident that it can build Kylie Cosmetics into a global powerhouse. However, some analysts have misgivings about the firm’s heavy investment in a celebrity brand, questioning whether its success could be a fad and noting Coty’s “poor track record” with acquisitions overall.

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[Coty Inc.] and Kylie Jenner aim to expand the latter’s beauty brand worldwide and in new product categories under a $600m deal that will give Coty 51% of the business.

Announced on 18 November, the long-term strategic partnership will leverage Coty’s global know-how and extensive R&D, manufacturing and distribution resources, while leaving

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