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Pataday Switch Approval Dilates Eye Drop Category As Alcon's OTC Sales Driver

 
• By Malcolm Spicer

With Pataday Once Daily Relief (0.2% olopatadine) and Twice Daily (0.1%), Alcon adds allergy treatment to its lineup of OTC drops indicated for dry eye and redness. “Obviously, eye allergy will become a much bigger part of the portfolio for us,” says US vision care GM Sean Clark.

Alcon US office

Leading the US in branded OTC product sales doesn’t make eye drops a strength for Alcon Laboratories Inc., but it says adding nonprescription sales of two concentrations of olopadatine will turn the category into a sales driver.

“The eye allergy area for us is probably the smaller portion of our OTC portfolio,” said Sean Clark, Alcon’s US vision care general manager.

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