Pandemic-Driven Trends Show Strong Immunity Supplement Future, Elderberry A Current 'Darling'

VMS, homeopathic and other natural producs firms couldn't plan for spike in demand from coronavirus 2019, but the pandemic provides information to continue riding heightened consumer interest to higher ongoing sales, researchers said in recent Council for Responsible Nutrition webinar.

Elderberry

(This is the first of two articles HBW Insight will publish from information presented during a recent webinar conducted by the Council for Responsible Nutrition in collaboration with Natural Products Insider.)

The overall dietary supplement industry is proving to be "pandemic proof" while elderberry has become consumers' "darling" ingredient for immunity...

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