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Scientific Evidence And E-Commerce Key To Seizing The Probiotic Opportunity

 
• By David Ridley

Exclusive: CEO of global probiotic firm BioGaia, Isabelle Ducellier, speaks to HBW Insight about the company's science- and e-commerce- based growth strategy.  

Bacterias 3D rendering
• Source: Shutterstock

Swedish probiotics specialist BioGaia AB is in a unique position to capitalize on the global probiotics trend, which has been boosted by the coronavirus pandemic, according to the firm’s CEO Isabelle Ducellier.

Speaking exclusively to HBW Insight, Ducellier pointed to BioGaia’s science-backed products and e-commerce success in the US and China as key pillars of the company’s growth strategy.

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