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Coty Aims To Prove Naysayers Wrong With Another Kardashian Bet

 
• By Ryan Nelson

Coty will leverage Kim Kardashian West’s influence with her roughly 300m social-media followers as it expands her KKW brand into new product categories and geographies, according to the firm’s 29 June announcement. The $200m transaction for 20% of the celeb’s business follows a $600m deal with half-sister Kylie Jenner, completed in January.

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[Coty Inc.], proud owner since January of a majority stake in Kylie Jenner’s beauty business, now is purchasing a 20% interest in half-sister Kim Kardashian West’s KKW Beauty for $200m.

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