Fragrance Creators Association Pronounces Finished Product Firms ‘Active’ Members; CEO Ahmed Discusses

 
• By Ryan Nelson

Finished product manufacturers that have joined the Fragrance Creators Association in recent years will be elevated from Associate to Active members under a “strategic pivot” announced by the trade group on 21 July. The move should promote greater collaboration throughout the value chain to better inform and serve consumers, CEO Farah Ahmed says.

Business partners hands on top of each other symbolizing companionship

Rising interest in fragrance has added finished product manufacturers to the Fragrance Creators Association’s membership in recent years, yielding fruitful collaborations that have helped to advance collective industry interests, the organization says.

The North American trade group aims to build on those successes with a “strategic pivot”

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