Bayer Germany Reverse-Switches Phytohustil, Expands Iberogast

Bayer Vital is taking the unusual step to reverse-switch its Phytohustil range of herbal cough medicines in Germany, to strengthen the role of pharmacy in ensuring consumers access the right products for their needs. The company is also launching a new celandine-free addition to its embattled Iberograst brand of herbal gastrointestinal medicines. 

Pharmacy_Consultation
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Bayer Vital GmbH has made the unusual decision of reverse-switching its own products, in this case two out of three products in the Phytohustil range of herbal cough medicines it markets in Germany.

Currently available for self-selection outside pharmacy, Phytohustil Hustenreizstiller Sirup has been recommended by Germany’s Expert Advisory Committee for Pharmacy-Only Issues to be switched to pharmacy-only status, after a request from...

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