Post-COVID Strategy: Invest, Don’t Save, Even If There's A Second Lockdown

17 Aug 2020

What should consumer health companies be doing as Europe comes out of lockdown? Invest in key brands, says Sempora Consulting's managing partner Tobias Brodtkorb, and consider seizing the opportunity presented by the long-term trend for natural OTCs, which has been accelerated by the coronavirus pandemic.

A pair of feet standing on a tarmac road with yellow arrow print pointing in three different directions for the concept of making decision at the crossroad. — • Source: Shutterstock

As Europe comes out of the coronavirus lockdown, consumer health companies should be investing in their OTC brands right now, according to Sempora Consulting Ltd.

“Rather than saving on marketing budgets it might be a good idea to invest when others don’t, provided you can...