Consumer Health Brands On Nielsen ‘Breakthrough’ Leaders List Include Lumify As ‘Superstar’
Beauty Brands Love Beauty And Planet And Got2b Also Make BASES’ Innovations List
“We selected Lumify based on its strong business performance in years one and two, and the success it had in growing a category through premiumization," says Nielsen’s BASES leader, Ben Macedo.
Bausch + Lomb says Lumify had the top dollar share among redness relievers in the latest 52-week period with 40% share.
Bausch & Lomb Inc.’s Lumify redness reliever eye drops are one of eight consumer health brands on a Nielsen list of the top 25 “breakthrough” products in North America for 2020.
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