The latest advertising dispute between the makers of the BodyArmor and Gatorade brands reflects not only competition in the sports drink market but also that consumer product firms are focusing more on digital channels, including short videos, than on print or broadcast to make ad claims.
BodyArmor Not ‘Only Sports Drink’ After Gatorade Challenge, Keeps ‘Reconsider’ Choice Suggestion
NAD concludes using “Only Sports Drink” above descriptions of BodyArmor drinks in less prominent text misleadingly implies the products alone have no artificial sweeteners, flavors or dyes or have “potassium packed electrolytes.” Industry self-regulation group rejects Gatorade challenges that BodyArmor social media videos made false and misleading comparisons between the sports drink lines.
