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Generics Bulletin

Medtech Insight

OTC Switch Brands Voltaren, Pataday Are Fast On Their Feet Following US Approval To Drive Sales

Oct 13 2020

• By Malcolm Spicer

Paula Voltaren — GSK has featured entertainer Paula Abdul in advertising for Voltaren Arthritis Pain and has sponsored content on Pandora to provide personalized ads to subscribers.

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Related Companies

GSK plc

Pfizer Inc.

Additional Topics

International United States Prescription To OTC Switch OTC Drugs Commercial Advertising, Marketing & Sales Business Strategies Companies E-Commerce Ingredients Launches Manufacturing Consumer

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