Perrigo’s Consumer E-commerce Sales Jump 142% In US, Improve Pan-European Marketing Potential

While e-commerce is about 8% of Perrigo’s total sales, it increased 142% for its Americas consumer business and by “the high 40s” for its European consumer business, which online sales could change from “a string of pearls, a lot of regional brands” to product lines that sell across multiple countries.

The size of Perrigo Company PLC’s Irish tax debt could go down but the OTC private label giant is only looking up when it comes to e-commerce sales of its products marketed worldwide across consumer health categories.

The Dublin-based firm on 4 November said it might appeal an Irish court’s rejection its request to dismiss a nearly $2b levy for 20 years of back taxes on sales of an Rx drug

Perrigo didn’t have any objections, though, to signs from the third quarter that e-commerce is growing as a sales driver worldwide for its consumer health business

Perrigo’s Consumer E-commerce Sales Jump 142% In US, Improve Pan-European Marketing Potential

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