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CoverGirl Clean Fresh Is Starting Point For Brand’s Next Makeover, Coty CEO Nabi Suggests

 
• By Ryan Nelson

Sue Nabi, who started as CEO at Coty in September, believes the company can do better than CoverGirl’s previous relaunch, which championed individual expression with the somewhat head-scratching tag, “I Am What I Makeup.” The brand’s future is in “clean,” she suggested during Coty’s first-quarter earnings call.

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Coty, Inc. CEO Sue Nabi is optimistic about plans to relaunch CoverGirl, which is headed in a “clean beauty” direction, by the sound of it.

According to CEO Sue Nabi, who took the helm in September, the restaging will build on the success of CoverGirl Clean Fresh, which launched in the spring as a vegan makeup line

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