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Did California Catch Brazilian Blowout Napping? Formaldehyde Must Be Out Of Hair Smoothers By 2025

 
• By Ryan Nelson

California-based Brazilian Blowout appears not to have opposed the Toxic-Free Cosmetics Act, signed into law in the Golden State at the end of September, which will ban a key ingredient in its professional hair-smoothing systems beginning 1 January 2025. The company remains oddly quiet about the legislation, which was backed by NGOs, public health advocates and other cosmetic industry reps.

Few cosmetic brands in recent memory have been as controversial and condemned as Brazilian Blowout.

After settlements with consumers and the California attorney general’s office in 2012 for allegedly misrepresenting the Brazilian Blowout professional hair-smoothing formula and the risks it may pose to users,

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