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Viatris’ Upjohn Breaking Taboo Around Erectile Dysfunction With UK PR Campaign

 
• By David Ridley

Erectile problems prevent a quarter of Brits from being intimate with a partner. Viatris' Upjohn - which markets Viagra Connect in the UK - is working with the Men’s Health Forum, sexual health charity Brook and dating expert Sarah Louise Ryan raise awareness of the problem and get men talking about the issue with their partners and with healthcare professionals. 

Erectile Dysfunction
• Source: Shutterstock

Viatris subsidiary Upjohn is seeking to remove the shame and stigma associated with erection problems (EPs) and put the joy back into sex with a new UK public relations campaign.

The result of an alliance between Upjohn – which markets OTC erectile dysfunction drug Viagra Connect in the UK – the Men’s Health Forum, sexual health charity Brook and dating

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