In the second part of our exclusive interview with GSK Consumer Healthcare's EMEA Head Filippo Lanzi, we find out more about GSK’s new mission-oriented strategy, for example how its household European OTC brands like Dr Best and Alvedon are already going green. Widening access to medicines via Rx-to-OTC switch is also still a priority, Lanzi says, as well as exciting new trends in the region’s wellness market such as CBD.
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Since becoming the largest OTC company in the world through its joint venture with Pfizer, GSK Consumer Healthcare is on a mission to make the post-COVID world a better place.
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