'It’s A Win-Win Situation' – Nicorette At The Vanguard Of J&J’s Global Sustainability Efforts

Johnson & Johnson's market leading nicotine replacement brand, Nicorette, is at the forefront of the company's global sustainability strategy, which includes eradicating smoking entirely from the world and greening its Consumer Health business soon as possible. 

Instagram style filter silhouette of a successful woman or girl arms raised celebrating at sunrise or sunset in front of the New York City Skyline
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Over the past few years, companies have begun to “embrace the idea that their obligations to shareholders should not come at the expense of other stakeholders – that is, employees, customers, the community, suppliers, and society,” according to management consulting firm McKinsey & Company.

Like many other pre-existing trends, this shift towards what McKinsey calls “stakeholder capitalism” has been

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