Want A Slice Of China’s $40bn VMS Market? Learn To Navigate Alibaba’s ‘New Retail’ Ecosystem

The UK's Vitabiotics is expanding its presence in China's lucrative dietary supplements market via Alibaba Group's Tmall e-commerce platform. HBW Insight speaks exclusively to Vitabiotics' China and South Asia director, Benji Lamb, about how the firm has used local knowledge to successfully navigate the country's "new retail" phenomenon.