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Amyris Announces Gen Z-Focused EcoFabulous As Latest Acquisition In $12m Portfolio Enrichment

 
• By Ryan Nelson

Brands under development and recent acquisitions including EcoFabulous, Costa Brazil and Terasana will account for around 20% of overall 2021 revenue in Amyris’ Consumer business, according to the firm, which aspires to be the “L’Oreal of clean beauty.”

Synthetic biotech and clean beauty firm Amyris, Inc. has Gen Z in its sights, announcing a deal to acquire EcoFabulous Cosmetics, “eco-friendly makeup that rocks.”

Miami Beach, FL-based No Planet B, LLC, dba EcoFabulous, touts itself quite simply as “the best clean and sustainable beauty brand

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