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CoverGirl Brings Back ‘Blue Skies And Fresh Air,’ Niki Taylor As Turnaround Work Continues

 
• By Ryan Nelson

During Coty’s recent strategic update webcast, CEO Sue Nabi discussed what went wrong at CoverGirl in recent years and how the brand is reembracing its heritage to deliver “clean beauty to all.”

New CoverGirl advertising featuring Niki Taylor shows the mix of nostalgia and progressive thinking that Coty, Inc. is applying to the brand’s reboot.

“I was a CoverGirl in 1998, and today I’m a CoverGirl,” supermodel Taylor, now 46, says in a recently launched

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