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Honest Company IPO Raises $413M, Questions About Valuation

 
• By Ryan Nelson

Jessica Alba’s baby has grown into a US personal-care and home-goods market where natural, clean and ethical positioning has become commonplace. Investors will be watching to see if Honest can overcome challenges noted in its IPO prospectus, including competitive pressures, limited retail shelf space, and obstacles to international expansion.

IPO Initial Private Offering Stock Market Ticker Building 3d Illustration

The Honest Company, Inc. (HNST) completed an initial public offering on 4 May that values the baby-, personal- and home-care products business at around $1.4bn.

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