US Consumers Don’t Know Where To Start With OTC Drug Fact Labels, Most Look Online For Help

 
• By Malcolm Spicer

“We created a warning wallpaper, which means it looks like one block of overwhelming warnings,” says drug labeling expert Julie Akers. Technology has changed the world with nonstop access to information on multiple devices from myriad digital sources, but DFLs remain one-dimensional, static media.

Adding extra-label digital components to OTC labeling is ahead in the US, but some improvements could help the current format, but labeling expert Julie Akers has recommendations for improving the current DFL format. • Source: Concentrics Research/FDA webinar

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