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Over The Counter, 28 June 2021: The Promise Of Digital Health, with PAGB's Michelle Riddalls

 
• By David Ridley

In this bonus edition of HBW Insight's new 'Over The Counter' podcast, David Ridley (Senior Editor, EU), speaks to the PAGB's Michelle Riddalls about the association's upcoming Digital Week event (5-9 July) and the promise of digitalization for the UK consumer healthcare industry. 

HBW Over The Counter Podcast
• Source: Shutterstock

In this wide-ranging interview, HBW Insight speaks to UK consumer healthcare industry association, the PAGB, CEO Michelle Riddalls about the acceleration of digitalization during the coronavirus pandemic, as well as the opportunities and challenges of the recent e-commerce boom and how this highlights the need for consumer digital literacy. Social media influencers, mobile health apps and wearables and real-world data/evidence are all also on the agenda.

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