PAGB Digital Week, Day 1: Google On COVID Trends, How To Capitalize On The E-Commerce Boom

Day one of PAGB's Digital Week featured a discussion on how digital is helping to shape the future of healthcare and offered advice on navigating regulatory responsibilities when operating online. Establishing a sales strategy for Amazon was also explored, along with the opportunities presented by QR codes when selling OTC products.

PAGB president Neil Lister kicked off the UK consumer healthcare industry association's Digital Week by warmly welcoming attendees to what he hoped would be a “fantastic, informative and interactive event.”

Lister – who is also Perrigo's VP International and managing director UK and Ireland – began by paying tribute to...