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P&G Wraps Launch Of Super C Supplement Brand In Co-Packaging With DayQuil And NyQuil OTCs

Strategy Could Test FDA Policy As Well As Promote Product In Immunity Supplement Sector

 
• By Malcolm Spicer

P&G could be using a door left open in FDA’s 2015 proposed rule that questioned the safety of offering co-packaged supplements and drugs. With OTC drug and supplement firms always looking to drive sales growth, competitors large and small could follow P&G through the door.

• Source: Alamy

Procter & Gamble enters the market of vitamin C formulations also containing zinc and other mineral or herbal ingredients by launching its products co-packaged with two of its best-known OTC drug brands, Vick’s DayQuil and NyQuil cold remedies.

While offering its Vicks Super C dietary supplement formulations in the US in packages with DayQuil or NyQuil helps get consumers’ attention to the brand, P&G’s strategy also tests the Food and Drug Administration’s policy, as stated in a

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