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P&G Extends Oral-B Brush Line With iOSense

Partners With Grin Tele-Dentistry Platform, Dusts Off Crest Defenders Campaign

 
• By Malcolm Spicer

Brush “provides live coaching” through embedded iOSense Charger to guide time, pressure and coverage without needing to watch smartphone app. Firm also extending Oral-B iO lineup with lower-priced iO4 and iO5 brushes available nationwide in the US beginning later in 2022.

• Source: Alamy

Procter & Gamble didn’t wait long in 2022 to announce Oral-B brand line extensions, though it’s starting with a waiting list for an electric toothbrush with digital sensors to guide care and will offer additional lower-priced brushes later in the year.

The global consumer health, personal and household care products manufacturer and marketer announced on 4 January that its Oral-B iO10...

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