EU Business News: Reckitt Steps Up Sustainability, Merz Acquires Brooklyn Soap, Holland & Barrett Grows Footprint

Round-up of the latest European consumer health business news: Reckitt joins the RecyClass initiative to make its packaging more sutainable; Germany's Merz extends its Consumer Care offering with Brooklyn Soap acquisition; and retailer Holland & Barrett expands into Greece, Romania and Bulgaria.

Europe magnifying glass (sasirin pamai/Alamy Stock Photo)
• Source: Alamy (Alamy Stock Photo)

Reckitt Benckiser Group has joined forces with Brussels, Belgium-based RecyClass to identify ways to make its product packaging more sustainable.

A cross-industry initiative that works to advance plastic packaging recyclability, RecyClass is seeking to establish a harmonized approach towards recycled content calculation and its traceability in Europe

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