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Perrigo’s First National Brand, Nasonex OTC Switch, Will Have Familiar Buzz In Advertising

 
• By Malcolm Spicer

Firm to promote Nasonex 24HR Allergy nasal spray with cartoon bee familiar with brand’s marketing as an Rx product. It doesn't anticipate receiving OTC market exclusivity along with approval of first OTC mometasone furoate product in US.

The cartoon bee familiar from advertising for Rx Nasonex will be used for Perrigo's OTC switch with the same formulation. • Source: Alamy

Perrigo Company PLC’s first US OTC switch, also its first national branded product, will have a familiar look in advertising and marketing.

It will promote Nasonex 24HR Allergy nasal spray with the cartoon bee familiar with the brand’s marketing as an Rx...

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