Immunity health products and the gummy format likely are here to stay as sales drivers in the US dietary supplement market after both initially may have appeared temporary, says nutritional product business consultant Thomas Aarts.
Gummy Format And Immunity Health Have Legs As Sales Drivers For US Supplement Market
“It's not that gummies have taken over the entire pill format,” says nutritional product business consultant Thomas Aarps. “But the trend is obviously to gummies.” Meanwhile, multiple COVID variants keep consumers attuned to immunity health. “Immunity is big, it's going to be big.”
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