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Gummy Format And Immunity Health Have Legs As Sales Drivers For US Supplement Market

 
• By Malcolm Spicer

“It's not that gummies have taken over the entire pill format,” says nutritional product business consultant Thomas Aarps. “But the trend is obviously to gummies.” Meanwhile, multiple COVID variants keep consumers attuned to immunity health. “Immunity is big, it's going to be big.”

Pill or tablet and softgel formats combined out-sell gummy products in the US but their growth doesn't rival gummies. • Source: Nutrition Business Journal

Immunity health products and the gummy format likely are here to stay as sales drivers in the US dietary supplement market after both initially may have appeared temporary, says nutritional product business consultant Thomas Aarts.

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