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Bayer Places Consumer Cost Of Living Pressures 'Very High' On Agenda

 
• By Tom Gallen

Despite spiraling inflation, branded OTC product demand remains high, according to Bayer Consumer Health, which posted Q2 sales up by 16.0%. But with consumer incomes increasingly squeezed, the company is working on ways to defend its market share against cheaper private-label alternatives.

Nov 2, 2019 San Francisco / CA / USA - Bayer offices located in Mission Bay District; Bayer AG is a German multinational pharmaceutical and life sciences company, one of the largest in the world
• Source: Shutterstock

Bayer AG is yet to see consumers turning to private label OTCs and away from branded products due to growing cost of living pressures. But preparing for such an eventuality is “very high” on the company’s agenda, according to Consumer Health business head Heiko Schipper.

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