Preventing a prohibition on sales of weight-loss dietary supplements and OTC drugs to minors in California took a governor’s veto, a last-second reprieve the US consumer health industry wants to avoid as it targets stopping similar proposals in other states.
Age Restriction For Weight-Loss Supplement Sales Vetoed In California But Still In States' Crosshairs
“States need to now take notice and ensure these draconian policies never again see the light of day,” says NPA head Daniel Fabricant. CRN, neutral on restriction passed in California before governor’s veto, urges lawmakers to responsibly balance consumer safety with access to supplements.

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US consumer survey commissioned by NOW Health suggests energy could dominate wellness priorities in 2025 while CRN’s most recent survey showed use of specific supplements such as magnesium, prebiotics and ashwagandha increased compared to previous years. Overall interest in vitamin, mineral and supplement products is higher in several other countries, according to Statista.
Brands should “remain flexible and also explore ways to leverage this trend through innovation, consumer education and strategic retailer partnerships,” says Lauren Alexander of market research firm Emerson Group. “This is not a fad,” says Rick Polito of the Nutrition Business Journal.
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